{"id":589,"date":"2022-12-27T15:27:20","date_gmt":"2022-12-27T14:27:20","guid":{"rendered":"https:\/\/uplegal.net\/?page_id=589"},"modified":"2023-01-12T15:45:17","modified_gmt":"2023-01-12T14:45:17","slug":"growth-strategy","status":"publish","type":"page","link":"https:\/\/uplegal.net\/marketing-services\/growth-strategy\/","title":{"rendered":"Marketing & Growth Strategy"},"content":{"rendered":"

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Growth and Marketing Strategy<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ text_font=”Poppins||||||||” text_text_color=”#353740″ text_font_size=”17px” header_font=”||||||||” custom_margin=”||50px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}”]<\/p>\n

The right way to succeed in marketing your firm in the competitive world of legal services.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNCJ9fQ==@” button_text=”Grow Your Law Firm” button_alignment=”center” _builder_version=”4.19.4″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”16px” button_text_color=”#ffffff” button_bg_color=”#ff5511″ button_border_width=”0px” button_border_color=”#ffffff” button_border_radius=”100px” button_letter_spacing=”1px” button_font=”Poppins||||||||” button_icon=”E||divi||400″ button_on_hover=”off” custom_padding=”20px|40px|20px|40px|false|false” animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|desktop” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on|desktop” button_letter_spacing__hover=”1px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#ff6348″ button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”1″ _builder_version=”4.19.3″ custom_padding=”|0px||0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.3″ custom_padding=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ _module_preset=”6b76625b-5b3f-4da8-a86f-336a7807a7c6″ header_font=”||||||||” header_2_font=”Poppins|700|||||||” header_2_font_size=”40px” header_2_line_height=”1.4em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

You Cannot Grow Any Further Without a Good Marketing Strategy<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ text_font=”||||||||” header_font=”||||||||” header_4_font=”|700|||||||” header_4_font_size=”16px” header_4_line_height=”1.9em” animation_style=”zoom” animation_intensity_zoom=”6%” locked=”off” global_colors_info=”{}”]Promoting a law firm online in an increasingly competitive market cannot be improvised or left to chance. <\/p>\n

Especially when you are working with limited resources and budget, it is crucial to direct your efforts in the right direction to achieve as high a return on investment as possible. <\/p>\n

Without a solid strategy to follow, the numerous channels available to you online will make you scatter and feel overwhelmed, preventing you from achieving any results.<\/p>\n

The strategy for growing your law firm is personal and must be tailored to your business, considering your resources and the specific stage your business is in.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/uplegal.net\/wp-content\/uploads\/marketing-and-growth-strategy.jpg” alt=”Marketing and- Growth Strategy” title_text=”Marketing and- Growth Strategy” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.19.4″ animation_style=”zoom” animation_direction=”left” animation_delay=”100ms” animation_intensity_zoom=”20%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.19.3″ background_color=”#c3e1df” custom_margin=”|||” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ _module_preset=”f7bf809c-cc89-49e1-af7b-47c519c879bb” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

A Great Marketing Strategy<\/mark> for Your Law Firm<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”two-col-tab” _builder_version=”4.19.4″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Business Goals” url=”#” image=”https:\/\/uplegal.net\/wp-content\/uploads\/icon-targeting.png” alt=”Info” _builder_version=”4.19.4″ _module_preset=”8265022d-c7df-4ff1-a791-21e72e16854e” image_max_width=”64px” locked=”off” global_colors_info=”{}”]Setting clear and measurable goals is the first step to success in any business, and it is no different for a law firm. They will provide a clear direction to grow your law firm.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Competitors Analysis” url=”#” image=”https:\/\/uplegal.net\/wp-content\/uploads\/icon-targeting.png” alt=”Info” _builder_version=”4.19.4″ _module_preset=”8265022d-c7df-4ff1-a791-21e72e16854e” image_max_width=”64px” locked=”off” global_colors_info=”{}”]We thoroughly study competitors offering a similar or alternative service in the same area as you. We evaluate both business and online competitors, both direct and indirect.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”two-col-tab” _builder_version=”4.19.4″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”SWOT Analysis” url=”#” image=”https:\/\/uplegal.net\/wp-content\/uploads\/icon-targeting.png” alt=”Info” _builder_version=”4.19.4″ _module_preset=”8265022d-c7df-4ff1-a791-21e72e16854e” image_max_width=”64px” locked=”off” global_colors_info=”{}”]It\u2019s important to understand our strengths compared to competitors and gain awareness of our weaknesses. We assess the opportunities you can focus on and the risks we must guard against.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Positioning” url=”#” image=”https:\/\/uplegal.net\/wp-content\/uploads\/icon-targeting.png” alt=”Info” _builder_version=”4.19.4″ _module_preset=”8265022d-c7df-4ff1-a791-21e72e16854e” image_max_width=”64px” locked=”off” global_colors_info=”{}”]We bring clarity to the offering you propose to potential clients and the message you communicate. We want to ensure your law firm has a well-defined identity and is not perceived as just one of many available options.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=”two-col-tab” _builder_version=”4.19.4″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Go-to-market Strategy” url=”#” image=”https:\/\/uplegal.net\/wp-content\/uploads\/icon-targeting.png” alt=”Info” _builder_version=”4.19.4″ _module_preset=”8265022d-c7df-4ff1-a791-21e72e16854e” image_max_width=”64px” locked=”off” global_colors_info=”{}”]Based on available resources, we define the plan to market your law firm and make you known to people interested in your services.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Online Channels” url=”#” image=”https:\/\/uplegal.net\/wp-content\/uploads\/icon-targeting.png” alt=”Info” _builder_version=”4.19.4″ _module_preset=”8265022d-c7df-4ff1-a791-21e72e16854e” image_max_width=”64px” locked=”off” global_colors_info=”{}”]Once our goals are clear and we know our target market well, we can select the online channels to convey your offer and message to reach potential clients who need your services.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.3″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ custom_margin=”|||” custom_padding=”|0px||0px|false|false” custom_width_px=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ _module_preset=”f7bf809c-cc89-49e1-af7b-47c519c879bb” header_font=”|on|||” header_font_size=”42px” header_line_height=”1.3em” custom_padding=”|||” hover_enabled=”0″ header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

A Service Tailored to Your Needs<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ module_class=”three-col-tab” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Starting Out” image=”https:\/\/uplegal.net\/wp-content\/uploads\/rank-3.jpg” alt=”Rank 3″ image_icon_width=”51%” _builder_version=”4.19.4″ _module_preset=”default” header_level=”h3″ header_font=”Poppins|700|||||||” header_text_color=”#2e2545″ text_orientation=”center” global_colors_info=”{}”]Everything you need to get off to a good start: when you’ve just opened your law firm and don’t have a big marketing budget to invest.[\/et_pb_blurb][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNCJ9fQ==@” button_text=”Get It Now” button_alignment=”center” _builder_version=”4.19.4″ _dynamic_attributes=”button_url” _module_preset=”1f19a39b-04f9-497f-97b6-0720857872bf” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Keep Growing” image=”https:\/\/uplegal.net\/wp-content\/uploads\/rank-2.jpg” alt=”Rank 2″ image_icon_width=”51%” _builder_version=”4.19.4″ _module_preset=”default” header_level=”h3″ header_font=”Poppins|700|||||||” header_text_color=”#2e2545″ text_orientation=”center” global_colors_info=”{}”]All the strategies and tools that will enable your law firm to keep growing daily, win more and more clients and increase revenue.[\/et_pb_blurb][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNCJ9fQ==@” button_text=”Get It Now” button_alignment=”center” _builder_version=”4.19.4″ _dynamic_attributes=”button_url” _module_preset=”1f19a39b-04f9-497f-97b6-0720857872bf” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Market Conqueror” image=”https:\/\/uplegal.net\/wp-content\/uploads\/rank-1.jpg” image_icon_width=”51%” _builder_version=”4.19.4″ _module_preset=”default” header_level=”h3″ header_font=”Poppins|700|||||||” header_text_color=”#2e2545″ text_orientation=”center” global_colors_info=”{}”]Perfect when you are ready to scale your law firm, take it to the next level, and become an authority in your area.[\/et_pb_blurb][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNCJ9fQ==@” button_text=”Get It Now” button_alignment=”center” _builder_version=”4.19.4″ _dynamic_attributes=”button_url” _module_preset=”1f19a39b-04f9-497f-97b6-0720857872bf” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.3″ custom_margin=”|||” custom_padding=”|0px||0px|false|false” custom_width_px=”1280px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ _module_preset=”f7bf809c-cc89-49e1-af7b-47c519c879bb” header_font=”|on|||” header_font_size=”42px” header_line_height=”1.3em” custom_padding=”|||” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

FAQ \/ Marketing & Growth Strategy<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.19.3″ custom_margin=”|||” custom_padding=”|0px||0px|false|false” custom_width_px=”1280px” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.4″ _module_preset=”d66dc9ad-d8f3-4360-a6ef-d94875836fef” global_colors_info=”{}”]<\/p>\n

What’s a digital marketing and growth strategy?<\/h3>\n

Having a marketing strategy means giving yourself marketing goals and planning a concrete plan to achieve them. It means aiming to grow your firm over time by increasing its clients.<\/p>\n

In an online marketing strategy, the goal is to grow a business using the channels made available by the Internet: search engines<\/a>, social media<\/a>, paid advertising<\/a>, website and blog<\/a>, and many others.<\/p>\n

To do this, you need to clearly define your message, carefully identify your target audience, and work to increase your law firm’s visibility and its perceived value in the eyes of potential clients.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”d66dc9ad-d8f3-4360-a6ef-d94875836fef” global_colors_info=”{}”]<\/p>\n

Why do I need a digital marketing strategy?<\/h3>\n

The possibilities that the Web provides you with for communicating with potential clients are virtually unlimited. There are so many marketing channels you can use. Just think of the number of social networks that exist. However, the channels available to you are different: each has a specific function and is generally used by a particular audience.<\/p>\n

An online marketing strategy means identifying the channels in which you are most likely to reach the customers you are interested in and establishing a plan to communicate with them efficiently.<\/p>\n

In addition, a marketing strategy allows you to differentiate yourself from your competitors and position yourself in the marketplace with a clear and unique message that attracts only the right customers for your business.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.3″ _module_preset=”default” background_color=”#ff5511″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.3″ _module_preset=”f7bf809c-cc89-49e1-af7b-47c519c879bb” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”10%” locked=”off” global_colors_info=”{}” header_font_size__hover=”30px” header_font_size__hover_enabled=”30px” header_letter_spacing__hover=”0px” header_letter_spacing__hover_enabled=”0px” header_text_shadow_style__hover=”none” header_text_shadow_style__hover_enabled=”none” header_text_shadow_color__hover=”rgba(0,0,0,0.4)” header_text_shadow_color__hover_enabled=”rgba(0,0,0,0.4)”]<\/p>\n

Are you ready to leap?<\/h2>\n

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We are here to provide you with the best solution for your law firm. Request more information or a customized quote.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIxNCJ9fQ==@” button_text=”Contact Us Now” _builder_version=”4.19.3″ _dynamic_attributes=”button_url” _module_preset=”672c0de9-df1e-4194-80e8-71937d3ba96c” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Growth and Marketing StrategyThe right way to succeed in marketing your firm in the competitive world of legal services.You Cannot Grow Any Further Without a Good Marketing StrategyPromoting a law firm online in an increasingly competitive market cannot be improvised or left to chance. Especially when you are working with limited resources and budget, it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":287,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"_links":{"self":[{"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/pages\/589"}],"collection":[{"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":17,"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/pages\/589\/revisions"}],"predecessor-version":[{"id":904,"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/pages\/589\/revisions\/904"}],"up":[{"embeddable":true,"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/pages\/287"}],"wp:attachment":[{"href":"https:\/\/uplegal.net\/wp-json\/wp\/v2\/media?parent=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}