Authority Development

What does Authority Development mean?

Having authority online means being perceived as a benchmark in your field, as a competent person and professional with a good reputation.

Before hiring your law firm, people will likely go online to seek information about you by visiting your social pages and reading reviews from other clients.

Working on online authority means doing everything you can to make a great impression on a potential client who searches for your name online.

Do I need to have a presence on all social media?

No, this is often a mistake made by people who want to promote themselves online and by agencies with little experience.

Being present on all social networks is only possible for a business with a large budget, and indeed having empty or poorly maintained pages can even be counterproductive.

You need to be present only on the social networks that make sense for the audience you want to reach and for the marketing plan you have decided to follow. For some people, for example, a presence on YouTube may be the focus of their strategy, while others will not even want to consider appearing on video.

What are directory listings?

There are many specialized platforms online, generally divided by industry. These are sites that collect contact information for professionals such as lawyers and on which they can often actively participate by answering questions posed by users.

It’s a great way to present your services while demonstrating your expertise.

What are citations?

Receiving an online citation means getting your name, phone number, or contact information mentioned on a website that is not your own. Citations are important because they increase your law firm’s credibility in the eyes of potential clients, who see you as well placed within the marketplace.

What are digital PR and backlinks?

As with citations, having more websites talking about your law firm means increasing its value in the eyes of both potential clients and search engines. Both assume that more popularity online means more professionalism and value. If more sites and people are talking about you and not a competitor, your law firm is likely more successful.

Doing digital PR activities and acquiring links to your site means precisely increasing mentions of your law firm and the number of people talking about it online.