SEO: Search Engine Optimization

Am I going to be first on Google?

Unfortunately, we cannot give you any guarantees, and no professional can guarantee results in this area. Just as in your work as a lawyer, we can use our experience and expertise to analyze the situation, establish a strategy to follow, and make decisions that we feel are appropriate to achieve our goals. But doing SEO is not an exact science, and results are not automatic.

What exactly do you do to rank my site on Google?

Doing SEO means creating the conditions for your site to be perceived by search engines as authoritative, as the most appropriate answer to the needs of a user making a given search. In addition to content, search engines evaluate technical parameters related to the site, its structure and performance, and parameters external to the site, such as the number of links pointing to it.

To rank you on search engines, we will act on all these factors: we optimize your site from a technical point of view, create valuable content for users, and work to increase links and external sources that talk about your site and mention it in their articles.

Why should I invest in SEO?

Being first on search engines means having more online visibility for certain keywords. This, consequently, leads to an increase in the number of users visiting your site and their quality, as they will be more on target with the specific services you offer. When your site is optimized for conversion, more users on target will bring more qualified leads, more contracts, and ultimately more revenue to your law firm.

When am I going to see results from SEO?

Although it is not possible to determine specifically when the first results will be visible, SEO is a strategy that generally brings benefits over the medium to long term. Probably the first results may be visible after about 6 months of activity.

The time required to position a site depends on several factors, particularly the niche’s competitiveness, the site’s history, and the budget available to the client.

The advice is to invest in SEO with a long-term view because, when done right, it could bring you visibility and benefits for years.

What’s an SEO Audit?

An SEO audit is the starting point of any SEO strategy. It is an in-depth analysis of your website from a technical and content perspective to identify all the elements that need to be improved to boost search engine rankings.